The Dean of Execution
Master Business Coach Dan Creed
Over 45 years in the trenches. Seventeen startups, more than 400 turnarounds, a seven-figure coaching practice, nearly 17,000 coaching hours, and a place among the Top Ten Transformational Coaches globally. Now he’s teaching all of it at GSDU.
45+
Years of startups and coaching
~17,000
Hours of logged coaching
400+
Business turnarounds
7×
Winner of the Brian Tracy Award for Sales Excellence
Real-world experience, not theory.
Dan understands business owners, entrepreneurs and executives because he has been all three. He grew up on a Kansas wheat farm, spent nearly 20 years in radio, then launched or helped launch 17 startups of his own, some bootstrapped and some funded.
Along the way he sat on the acquisition and negotiating teams of publicly traded companies, built international sales training across the U.S., Canada, the Caribbean, Europe and Latin America, and was mentored by Brian Tracy.
His coaching blends high-level sales psychology with ethical, no-nonsense communication. These aren't just good ideas. They're the foundational skills you need to dominate your industry and produce the results your business demands.
Whether you start with the free introductory training or commit to the full curriculum, you're learning directly from a coach who demands excellence. Stop overthinking and start performing.
“Knowledge is not power. The application of knowledge is real power.”
Honors and certifications
Lifetime Achievement Award for Coaching Excellence
FocalPoint Coaching & Training International, 2024
One of the 10 Most Inspiring Transformational Coaches, Globally
CXO Outlook, 2022
Brian Tracy Award for Sales Excellence
Seven-time winner
International Coach of the Year
FocalPoint Coaching & Training International
International Practice of the Year
FocalPoint, two-time winner
Campbell Fraser Award for Coaching Excellence
Marquis Who’s Who in America
2024
Certified Master Business Coach and Master Executive Coach
Plus 14 business coaching certifications
The road to GSDU
- 1963Raised on a Kansas wheat farmA town of 200 people and a senior class of 16. Work ethic came first.
- 1970Nearly 20 years in radioFrom small-town radio to the world’s largest country music station, in on-air, marketing, sales and management.
- 1979Mentored by Brian TracyThe start of a lifelong study of selling, priorities and personal performance.
- 1986First startupThe first of 17 business startups, some bootstrapped and some funded, plus consulting for companies from small to mega-sized.
- 2000Oracle, the Pentagon and the Department of DefenseWorked on a military healthcare technology initiative at the highest level of government.
- 2007Certified business coachJoined Brian Tracy’s FocalPoint Business Coaching & Training International.
- 2011Master Business CoachEarned master certification and went on to log nearly 17,000 coaching hours.
- 2018Best-selling author and international speakerAuthor or co-author of eight books, delivering keynotes, seminars and training around the world.
- 2024Lifetime Achievement AwardHonored by FocalPoint International for a career of coaching excellence.
- TodayDean of GSDUPutting the whole playbook into courses anyone can take.
What happens when clients do the work
Results from Dan’s private coaching clients.
$3.5M → $42M
A 20-year-old business that had stalled, rebuilt in under five years.
$1.5M → $13M
A startup with a young team and no plan, scaled in four years.
80%
of Dan’s clients had record years in 2020, while others closed their doors.
3× sales
for a husband-and-wife real estate team, working fewer hours each week.
In his clients’ words
“Danny will push you further than you ever thought you could go. Whether you are a start-up or just looking to rejuvenate, Danny is the coach you must have on your team.”
Tyler RobinsonLeadership Coach, ROCK Solid Coaching & Consulting “He's a straight-shooter, so he won't waste your valuable time by sugar-coating a situation. He will tell you what you need to hear to get results.”
Brian KellyFounder, Reach Your Peak LLC; Host, Mind Body Business Show “His simple, yet effective systems to productivity have helped me create clarity and direction for my goals. Content that is easily digestible and can be applied immediately.”
Anthony LopezVoluntary Benefits Consultant
Books by Dan
Author or co-author of eight books, including the certified best seller Champions Never Make Cold Calls.
- Straight Talk: Thriving in Business
- Champions Never Make Cold Calls
- Life Best Lived
Free introductory course
Start with Eight Emotional Triggers.
People buy with emotion, then justify it with logic. Learn the eight emotions behind every buying decision from Master Business Coach Dan Creed. No card required.
Inside the free course
- Two preview episodes from the Emotional Triggers series
- A quick-reference PDF to keep beside you on your next call
- An introduction to Master Business Coach Dan Creed and the GSDU approach